And by people I mean ad agencies. See, many people, ‘benign’ people such as Google, or Facebook or that random big social networking site don’t want to say harm you, or steal your soul. But they do want to know ‘facts’ about you. Namely where you live, you name, sex, age, what’s your favorite color, medical history, ect ect. Very nosy, don’t you think?
This info gathering is part of a more ‘insidious’ industry – the ad industry. Yup, those guys that keep sending you worthless junk mail? Those guys that call you on the phone for something equally as pointless? Well they glean info about you based on your online habits in the background of each page you visit.
Now, this seems all innocuous until you realize that said ad companies trade gathered info about you to each other in an incestuous circle jerk. That mean say you hit up Facebook for your daily dose of pointless reblogs, posts and Zynga games. You also by simply participating in the things you (hopefully) like to do, give hidden trackers info into what you like. That said info is then traded like currency to other ad agencies that then tailor their ads to your supposed tastes – all while storing sensitive info that you’ve unknowingly gave them. So the number of ads you receive pile up and get more and more tempting as time goes on. Ads are annoying but the fact that others have in return so much about you is a tad unnerving.